I work with brands, agencies and personal brands on creative direction and digital strategy. Shaping content, social media and digital presence across platforms.
Services are structured across fashion and digital, depending on the needs of each brand or project.
Development of social media strategies aligned with each brand’s values, identity, and target audience, either from scratch or based on an in-depth analysis of the current presence. Includes benchmarking and influencer research to define a clear and competitive digital positioning.
Creation of authentic, high-quality photo and video content for brand social media, focused on relatable storytelling, visual consistency, and audience engagement.
Community management focused on planning and scheduling social media content based on a strategic content calendar, while actively engaging with the audience to increase interaction and strengthen brand presence.
E-commerce design and development from concept to launch, including website design in Figma and implementation on Shopify or WordPress, with a strong focus on user experience, visual coherence, and brand identity.
SEO-focused blog copywriting designed to improve organic visibility and long-term content performance. Creation of well-structured, keyword-optimized articles aligned with the brand’s voice, positioning, and digital goals.
Digital brand consulting focused on evaluating and optimizing a brand’s overall digital presence across platforms. This service includes strategic assessment of content, positioning, communication, and visual coherence to identify opportunities for growth and alignment.
Fashion styling focused on the creation of complete outfits, using specific brand pieces or a curated mix of different brands for editorials, campaigns, e-commerce, and social media.
Fashion design focused on product development aligned with each brand’s identity, including silhouette, materials, color palette, and overall visual coherence.
Visual conceptualization and strategic direction for fashion campaigns, e-commerce shoots, and social media, guided by theme, color palette, and brand identity.
Technical fashion drawings created as digital flat sketches of brand designs (front and back), detailing construction, measurements, and sewing requirements.
I offer a personal styling service with fully digitalized wardrobes, designed for women who want to see their entire closet in one place, make better use of what they already own, and build a functional, coherent style aligned with their real life.
Through a private web-based digital wardrobe, I create personalized outfits and thoughtful shopping recommendations, combining aesthetic criteria, clarity, and a practical approach to personal style.