I am a trend researcher and fashion strategist with a background in coolhunting, fashion, advertising, digital marketing and psychology. My work focuses on understanding cultural shifts, consumer behavior and emerging trends to help brands anticipate change and remain relevant in an evolving digital landscape.

I work as a creative director and content strategist, developing brand projects, personal platforms and digital experiences through research-driven insights and a strong connection to fashion and digital culture.

My approach combines research, psychology and creative thinking to analyze human behavior, motivations and identity, translating complex insights into clear, actionable strategies. I am particularly interested in how fashion, culture and digital environments intersect to shape meaningful brand–audience relationships.